Volume 1 | Issue 4 Many – perhaps most – of us have fallen victim to ‘shiny’ marketing objects that prove to be a waste of our time and money in promoting and selling our products and services. One of the reasons behind this reality is our ill-directed belief that we need large audiences to achieve big results. Armed with this misperception, we prematurely spend money on marketing activities that don’t deliver results.
Smaller Audiences, Bigger Results
Smaller Audiences, Bigger Results
Smaller Audiences, Bigger Results
Volume 1 | Issue 4 Many – perhaps most – of us have fallen victim to ‘shiny’ marketing objects that prove to be a waste of our time and money in promoting and selling our products and services. One of the reasons behind this reality is our ill-directed belief that we need large audiences to achieve big results. Armed with this misperception, we prematurely spend money on marketing activities that don’t deliver results.