What Remarkable People & Organizations Do That Others Miss
Discover how to create instant human connection to achieve maximum results in all your business and personal pursuits
Volume I | Issue 1
There is a popular social club you’ve likely never heard of.
It has no signage, engages in no marketing activities, has no online presence, and doesn’t even have a recognizable entry door.
Yet this pub is always buzzing.
The entrance to this establishment is found in the back of an old phone booth. Enter the booth, push on the phone, and the back wall of the booth swings open to reveal a world-class, speakeasy-style club appointed with rich wooden décor and opulent leather seats.
How can this be? How does a business that seems to turn its nose up at all the “must-do” best practices thrive like this?
The secret lies in little-known methods of positioning and communication coupled with a unique approach to leadership and addressing human behavior. Like any puzzle, it’s obvious once you know the solution and see the big picture. Until then, however, it is highly elusive.
The good news is that you don’t need a big email list, an active online following, or an extravagant marketing budget to become a market leader. In fact, those things are often a substitute for companies’ lack of understanding of how to attract the right audiences and nurture fierce loyalty from them.
I used this secret to build the most profitable company in the entire U.S. (7x industry average profits and more than 2x our next closest peer) in our sector in the highly competitive chemical and petroleum industry on a prospecting budget of less than $1,000 a month.
Following the 2008 recession, I pivoted a struggling multi-regional business to grow into a top 1% revenue producer nationally among its 70,000+ peers while slashing its marketing budget to nearly zero!
I could share more of the results I’ve enjoyed — and helped my clients enjoy — but you get the idea.
Is This for You?
Do you see yourself and your business as being remarkable? Most people don’t. That’s OK.
We all tend to downplay our realities and our opportunities. We may even think it arrogant to see ourselves as innovative or remarkable.
Being remarkable isn’t out of reach, however. In fact, it’s closer to your current reality than you may think. There are just a few pieces of the puzzle that need to be viewed from a different perspective using some unconventional thinking to be put in place effectively.
Want to Come Inside?
Entering through the SECRET DOOR gives you access to all the pieces of this game-changing secret along with directions on how to put them together.
Individual clients have paid me as much as hundreds of thousands of dollars for these insights. I would like to give them to you without cost. I ask just 3 simple things in return:
That you apply them and transform the insights you gain into value for yourself, your company, your employees, and your clients;
That you click the “heart” icon when you discover something you like so I know I’m sharing the right stuff with you; and
That you share your discoveries with others so they can benefit as well. You’re welcome to share on social media, through email, or in person with individuals or groups. This is the greatest compliment and payment I could ask for. Thank you!
What You Can Expect to Discover
Here are just a few secrets you will find:
• Why positioning your brand, product, or service is a money-wasting mistake,
• The 4 elements that transform traditional sales pitches into deal-closing conversations,
• How to attract, covert, and retain fiercely loyal employees and clients who never want to leave your company,
• How to slash your marketing budget (or boost your ROI using your current budget),
• The one thing you can do as a leader than will create a magnetic culture,
• How to stop fruitlessly inviting others to buy into what you’re doing and, instead, get invited into your prospects’ worlds,
• Proven methods for surviving — and even thriving in — economic downturns,
• How to live in a state of unconditional peace — allowing you to make better decisions and lead more effectively,
• …and much, much more.
I’ve talked long enough. It’s your turn.
Invite me to share my best-kept secrets and deepest insights with you by grabbing your free subscription to SECRET DOOR now so you can use them as you continue your journey in building your remarkable, market-leading company.
See you inside!