3 Reasons Your Message Is Failing to Connect with Your Audience
(…and how to fix these 3 common problems)
Volume I | Issue 3
Fellow Thinkers, Leaders, and Innovators –
Have you ever felt the frustration of putting a message into the marketplace offering something you know will benefit your audience only to hear crickets chirping as the sole response?
Yeah. Me, too.
Decades ago, I thought the answer to this problem was to be clever in my messaging. This proved to be wrong.
Then I made the mistake of feeling like I had to use a bigger megaphone to shout my message to the world. The advent of the Internet added to this belief. Strike two.
I even fell into the trap of spending months (years?) and far too much money chasing the promises of ‘gurus’ who claimed to have figured out fool-proof ways to drive more business than I could handle with little or no effort on my part. Again, this clearly does not work.
What has been true since the dawn of business is still true when it comes to connecting with our audiences: the magic is in the message. Yes, the vehicles carrying those messages have changed (and will continue to do so); however, the fundamentals remain the same.
While there is much to the fine nuances of connection and engagement, there are three overarching problems that plague the majority of companies’ messages today. I have prepared a quick-read guide (just 8 insightful pages) I’d like to give you to shine a light on these three connection-killing shortcomings. In it, I also share the simple, proven solutions to all three of these message-numbing issues.
You don’t need to decide whether to buy it. It is free. You don’t need to give me your email address to get it. I want you to have it. I don’t want anything to stand in your way of getting it.
Just click, download, read, stop spending money on putting the wrong message in front of your audience, then start enjoying the benefits that come from employing powerful, result-getting messages in all your internal and external communications.
I hope you find this executive brief helpful.
Bryan Waldon Pope
The Million-Dollar Wordsmith™
Thanks for reading The Vanguard Letter! Subscribe for free to receive new posts and support my work.